Goal
Create a product selection experience that is simple and easily digestible.
Audience
A teacher who is interested in purchasing the subscription to Ramsey Homeschool.
Challenge
Creating an experience that accounts for a membership term, amount of students, and 3 different curriculum packages.
Wireframing
This process started all the way back to when the team was deciding the sales model of this product. We did several low fidelity wireframes to share with our business unit stakeholders.
Once a sales model was decided we explored different colors and layouts in high fidelity mock-ups. Engineers were brought in to talk about the technical side of things and what is the most feasible.
As we landed on the below layout, we started with specific icons for each curriculum to have clean list for each product. After launch, we wanted to create more consistency in the experience by adding product images as the landing page that brings them here uses the same imagery.
initial prototype before product images were added