With our paid social ads, we target whitespace, tribe, and state specific (depending on the state). Our goal is to address the pain points that teachers experience in the classroom and to inform them that many students don't know how to handle their money.
This was a test we ran on Facebook when the platform starting running "Instant Experiences". These are basically web pages within Facebook's interface. The goal for them was to keep people in the app. We created a version of our K12 landing page. The results weren't significant like regular paid media ads.